Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Maternal Survival Toolkit

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This web-based toolkit from the Academy for Educational Development's Change Project contains approaches and tools for behaviour change interventions for maternal survival. According to the Change Project, the set of tools in this kit have been designed for effective and locally appropriate behaviour change and have been field tested in Kenya, Guinea, and Bangladesh.

The Maternal Survival framework in this kit organises behaviour change interventions into three areas: seeking skilled care, birth preparedness, and providing skilled care. These are interventions at the household, community, and health facility levels that begin with information gathering on attitudes and beliefs about skilled care and include lessons learned and global programme experience from a project called the Safe Motherhood Initiative.

There is a set of tools adaptable to existing programmes that corresponds to each area of the Maternal Survival framework. These tools provide formative research instruments and progress to tools for the design and implementation of effective interventions to facilitate increased effectiveness of maternal survival programmes.
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Source January-February 2007 on January 30 2007 and the Source website.