Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Maternal Heath Channel

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Launched in February 2013, the Maternal Health Channel is a television and radio series that is part drama, part documentary, and part discussion, designed to improve maternal health in Ghana. Produced by Creative Storm Networks, the project comprises documentaries about real-life stories, studio discussions, bulletins, and special reports. The television series is airing once a week on two Ghanaian channels.

Communication Strategies

The television series follows the lives of women and their families across the country, from the relatively prosperous urban south to remote villages and the economically impoverished savannah region in the north. Each of the 30-minute episodes includes documentaries from a roving reporting crew, studio discussions filmed on set in Accra, news bulletins, and special reports. The series brings together economists, health professionals, and policy makers to discuss the broader implications for Ghana's development resulting from high maternal mortality rates and poor reproductive health care. The series, which is expected to reach 8-10 million viewers per week, will air every Thursday.

 

Thirty audio versions of the television programmes are also being produced for radio discussions across the country in local languages, in an attempt to reach communities that don't have access to TV. The documentaries tell real-life stories that highlight why so many women die in childbirth, what is wrong with the health services, the effect of the rural/urban divide, cultural impediments to progress, and family planning.

 

An inspiration for the Maternal Health Channel Television Series was the critical success of the documentary film, The Lights Have Gone Out Again, an investigation into the high incidence of maternal deaths, including those due to hypertensive disorders and post-partum haemorrhage, in Ghana. To build on the interest generated and tostudy the issues further, some of the programmes will revisit places and people featured in the film in order to provide updates on the state of maternal health care services throughout Ghana. Click here to watch Maternal Health Channel Television Series videos on Vimeo.

Development Issues

Maternal health

Key Points

According to Creative Storm Networks, up to 4,000 women and girls still die in childbirth or from pregnancy-related complications each year, while as many as 117,000 experience long-term disabilities. In maternal health, the most common cause of death is bleeding. This initiative is designed to help raise awareness about the importance of reducing the high incidence of maternal mortality in Ghana and improving the reproductive health statutes of Ghanaian women. Ghana will almost certainly miss its Millennium Development Goal (MDG) of reducing maternal deaths by 75%, from 560 deaths per 100,000 live births in 2003 to 185 in 2015. The predicted figure is 340.

 

Click here to view a video about the series from The Guardian.

Partners

Creative Storm Networks