Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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La Bohème Abanxaxni Theatre Production

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Launched in February 2012, La Bohème Abanxaxni is a South African adaptation of Puccini’s famous opera about dying from tuberculosis (TB). Originally set amongst the struggling artist community in 1930s Paris, the South African production staged by Isango Ensemble is set in the streets of Khayelithsa on June 16, South Africa’s Youth Day. The production is a partnership between the Isango Ensemble, the Global Fund to Fight AIDS, Tuberculosis and Malaria, and the Desmond Tutu TB Centre.
Communication Strategies

In the dramatic production, the main character in the opera, Mimi, falls in love with Lungelo, and also becomes ill and eventually dies of TB. According to the director Mark Dornford-May, people like Mimi are dying every day in Khayelithsa, so the story has dramatic resonance with the local community. The Stop TB Partnership states that while the number of TB cases have come down in most parts of the world, in South Africa numbers are going up.

During rehearsals, a researcher from Stellenbosch University’s Desmond Tutu TB Centre met with performers to talk about what causes TB and how it affects people. This prompted the cast to incorporate messages into the drama, such as opening windows in a taxi to prevent the spread of TB, and also influenced how the characters of Mimi and her friends in La Bohème Abanxaxni were portrayed.

Besides local performances, the production travelled to London in May 2012.

Development Issues

Tuberculosis

Key Points

Isango Ensemble was founded in 2000 in Cape Town, drawing its performers from the previously disadvantaged townships surrounding the city. Isango creates performances with a strong South African flavour by re-imagining Western theatre classics within a South African or township setting and by creating new work reflecting South African heritage.

Partners

Isango Ensemble; the Global Fund to Fight AIDS, Tuberculosis and Malaria; and the Desmond Tutu TB Centre.