Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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La Bohème Abanxaxni Theatre Production

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Launched in February 2012, La Bohème Abanxaxni is a South African adaptation of Puccini’s famous opera about dying from tuberculosis (TB). Originally set amongst the struggling artist community in 1930s Paris, the South African production staged by Isango Ensemble is set in the streets of Khayelithsa on June 16, South Africa’s Youth Day. The production is a partnership between the Isango Ensemble, the Global Fund to Fight AIDS, Tuberculosis and Malaria, and the Desmond Tutu TB Centre.
Communication Strategies

In the dramatic production, the main character in the opera, Mimi, falls in love with Lungelo, and also becomes ill and eventually dies of TB. According to the director Mark Dornford-May, people like Mimi are dying every day in Khayelithsa, so the story has dramatic resonance with the local community. The Stop TB Partnership states that while the number of TB cases have come down in most parts of the world, in South Africa numbers are going up.

During rehearsals, a researcher from Stellenbosch University’s Desmond Tutu TB Centre met with performers to talk about what causes TB and how it affects people. This prompted the cast to incorporate messages into the drama, such as opening windows in a taxi to prevent the spread of TB, and also influenced how the characters of Mimi and her friends in La Bohème Abanxaxni were portrayed.

Besides local performances, the production travelled to London in May 2012.

Development Issues

Tuberculosis

Key Points

Isango Ensemble was founded in 2000 in Cape Town, drawing its performers from the previously disadvantaged townships surrounding the city. Isango creates performances with a strong South African flavour by re-imagining Western theatre classics within a South African or township setting and by creating new work reflecting South African heritage.

Partners

Isango Ensemble; the Global Fund to Fight AIDS, Tuberculosis and Malaria; and the Desmond Tutu TB Centre.