Investigating Communication, Health and Development: 10 Years of Research in the Centre for Communication, Media and Society (CCMS)

This book traces some of the key research conducted over a ten-year period by graduate students of the Centre for Communication, Media and Society (CCMS) Entertainment Education/Communication for Participatory Development course at the University of KwaZulu-Natal, South Africa. The ten-year period spans from 2002, when the course was first introduced, to 2011.
According to the book, "innovative methodologies and indigenised theories are brought to bear through these honours, masters and PhD research projects, which reflect the Freireian derived experientialist pedagogy of CCMS, where students take responsibility for developing their own research directions within specific research programmes. There is a strong emphasis in this collected work on media, social justice, health education and human rights issues, especially relating to historically disadvantaged communities."
The book is a useful resource for scholars interested in contemporary health, communication and development research.
The book contains the following chapters and research papers:

Chapter 1: AIDS, Discourse and Ideology
The People of St Lucia Area: Point of view on health and development sustainability (by Oyvind E. Mikalsen and Nangamso Zajiji)
A Royal Flush: A case study of discourses surrounding the Urine Diversion toilet and barriers to its sustainability (by Samantha Waugh, Daniel de Frietas and Rune Miljeigtig)
Dissident President? Thabo Mbeki, critical discourse analysis and the struggle to define HIV and AIDS in South Africa, 1998-2003 (by Kerry Cullinan)
Ideology, hegemony and HIV and AIDS: The appropriation of indigenous and global spheres(by Warren Parker)
“Act Alive”: Youth clubs communicating healthy life choices (by Mkhonzeni Gumede)

Chapter 2: AIDS Communication and its Reception Amongst Students
An evaluation of communication strategies used in the voluntary counseling and testing (VCT) campaign at the University of Durban-Westville (by Tesfagabir Berhe Tesfu)
An assessment of students’ perceptions of the ABC prevention strategy (by Eliza Moodley)
An analysis of students’ responses to ABC and VCT messages at three universities in KwaZulu- Natal (by Abraham Mulwo)
“They have ears but they cannot hear”: Listening and talking as HIV prevention: a new approach to HIV (John-Eudes Lengwe Kunda)
Investigating students’ sexual risk behaviour, risk and protective factors and their responses to the Scrutinize Campus Campaign at universities in KwaZulu Natal (by Given Mutinta)

Chapter 3: Participatory Communication Methodologies
Hands Free: the implementation of a hand-hygiene campaign on the second-floor restrooms of John Bews Hall at Howard College, UKZN (by Matalimo Selebalo)
Painting the problem: Body mapping as a participatory Education Entertainment tool in helping youth learn about conflict resolution (by Sertanya Reddy, Aaliyah Dangor and Bhavya Jeena)
A Song for Social Change: An ARROW SA intervention at Bechet High School and the communication for participatory development (CFPD) model (by Nkululeko Mthiyane)
Freireian pedagogy as applied by DramAidE for HIV and AIDS education (by Dominique Nduhura)
A comparative analysis of the efficacy of a once-off forum theatre intervention and weekly ongoing workshops used by DramAidE (Hannah Mangenda)

Chapter 4: Research into Radio as a Medium for Entertainment Education
Ukhosi FM: Talking about HIV and AIDS in the weekday EE radio drama series (by Musi Khumalo)
An analysis of the partnership between Radio Yfm and loveLife (by Nisha Ramlutchman and Kamini Moodley)

Chapter 5: Drama as a Development Communication Tool
Challenges of collaborative play production on social issues: An Entertainment Education project report on Ximba Primary School participatory play-making (by Linje Manyoza and Lungile Dlamini)
Forum theatre for HIV and AIDS awareness: Investigating first-year UKZN students’ perceptions of alcohol consumption and risky sexual behaviour in relation to the transmission of HIV and AIDS (by Lunga Memela, Zamashandu Mbatha, Peleka Mgugudo and Cindy Nqoko)
Investigating the role of participatory theatre in the awareness of HIV and AIDS: A case study of Durban University of Technology (by Nothando Khumalo)
Staging Empowerment? An investigation into participation and development in HIV and AIDS theatre projects (by Emma Durden)

Chapter 6: Television as a Mass Medium Intervention
Generations – bridging the communication gap. The breakdown of communication between parents and teenagers, and the benefits of soap opera as an EE intervention (by Arthi Maharaj)
The Soul Goal: Reception analysis among high-school children of selected episodes of Soul City VII (by Alison Copley and Mbuso Christian Mkhize)
UKZN students’ perceptions of traditional healers in the documentary Deadly Myths (by Udesha Moodley)
Assessing the entertainment and education balance of 4play: Sex Tips for Girls (by Thandokuhle Mkhize)
Open Sesame! Learning life skills from Takalani Sesame (by Geraldine Coertze)

Chapter 7: Visual Media
Billboards: An effective medium for EE? Arts for Humanity’s “Break the Silence” billboard campaign (by Bailee-Kate Griggs, Jenna Robinson and Tim Wohltmann)
“Let’s get active”: A participatory approach to analyzing and designing billboard adverts (by Caitlin Watson, Sarah Strauss, Katherine Wood and Nicolaas Kroone)
"Pieces of me:": An investigation into the use of still images in an EE context in overcoming stereotypes (by M.J. Khan and Nasreen Rasool)
"Be a man": A reception analysis of the Brothers for Life campaign posters (by Tamryn Maxwell)

Chapter 8: Print Media
A reception analysis of Soul City beyond of South Africa: The case of Choose Life in Lesotho (by Mpolokeng Mpeli)
Us and Them: loveLife, commercial brands and everyday life (by Richard C. Delate)
Big Sister, Big Responsibility? A comparative analysis of HIV and AIDS and sexual health coverage in Seventeen magazine and loveLife’s Uncut (by Wendy Irene Van de Weg and Phiwokuhle Mabunu)
An analysis of media used to diffuse flash-heat treatment as an infant-feeding method (by Nimeka Dupree)

Chapter 9: New Media
Arrow online (by Carla Van Staden, Matt Clark and Simon Morgan)
Perceived implication versus received implication: A reception analysis of Indigo Skate Camp’s website (by Colin Murphy)
The use of social media to advance HIV and AIDS awareness: An investigation into how the Intersexions Facebook page is used for HIV prevention, care, support and treatment (by Mariclair Smit)
The use of Entertainment Education in the promotion/ awareness of HIV voluntary Counselling and testing: An investigation of Intersexions and its Facebook page (by Temitope Ogunlela)
An exploration of the loveLife generation on the mobile network of MYMsta (by Natasha Sundar)