Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Introducing Integrated Mobile Teams to Burundi

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Summary

This document describes the progress of Pathfinder International’s programme of integrated mobile teams (IMTs), a mobile platform for the delivery of an integrated package of essential health services in Burundi that seek to ensure health care access for hard-to-reach and underserved populations.

The strategy was developed in response to the need populations in transition have for prevention and treatment of malaria, nutrition, safe water, immunisations, and sanitation services, as well as Pathfinder’s traditional family planning (FP) and sexual and gender-based violence (SGBV) services.

Several communication-related strategies have been included to improve the design and implementation of the IMTs:

  • coordination with the Ministry of Health (MOH) to design the intervention;
  • training by Pathfinder Burundi of all MOH staff in IMT service delivery as well as mentoring for MOH supervisors to build their capacity for quality assurance; and
  • teams made up of a mixture of healthcare professionals (MOH doctors, nurses, and midwives) and trained grassroots health promoters (community health workers (CHWs) and technicians, as well as community nutrition volunteers active in Mamans Lumieres (Lightning Mothers).


Other communication strategies intend to increase participation in the IMTs, thereby increasing access to diversified health care services:

  • "Chefs de colline" or local, elected administrators host special activities to announce the availability of IMT services, and community members donate foodstuffs for use in IMT nutritional activities;
  • CHWs provide information on location and time of outreach services and serve as permanent local links to the nearest static health facility following the conclusion of outreach events; and
  • appearances from various government officers during IMT events have served to elevate the profile of IMT efforts.


To improve the effectiveness of the IMT events, remote locations are chosen. MOH health technicians greet and orient clients at the point of entry so they can head directly to the services they need most. The grassroots group Mamans Lumieres, a group of community mothers who employ the Positive Deviance/Hearth approach to improved nutrition with locally available foods and healthful community norms and behaviours, conduct cooking demonstrations for clients and provide nutritional rehabilitation services for acutely malnourished children. The Lightning Mothers also follow up with children and parents after the event is over.

Events end with a facilitated group discussion about SGVB in which IMT staff provides information about local SGBV-related laws and victim’s rights. Clients found to experience SGBV are directed to the on-site psychosocial and clinical services.

The report concludes that current data suggests that this is an "effective and much needed means of reaching the country’s size-able and disproportionately under-served populations in transition." Further efforts will look at team performance, supervision, and future scale-up of an evidence-based model in both Burundi and the Democratic Republic of Congo.

Source

Pathfinder website, May 31 2012.