Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Informing Policy and Practice to Improve Quality of Care for Malaria in Pregnancy in Uganda

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Summary

“Adopting a strategic approach to research uptake increases the likelihood of research results being taken up by policy-makers and practitioners.”

This Learning Brief describes the activities that supported research uptake for an operational research study, which explored the barriers to achieving high coverage of intermittent preventive treatment for malaria in pregnancy (IPTp) in Uganda. The lessons learnt from implementing these activities can be useful for researchers who wish to increase the likelihood of their findings being taken up by policymakers and practitioners.

As explained in the brief, “[P]ublic health research is crucial in generating evidence of what works in different contexts. In order for research to have an impact, it must be understood by policy-makers and practitioners and used to influence their decision-making. Research uptake refers to the activities that facilitate the use of research to inform policy and practice. It comprises advocacy and communications elements and involves engaging with stakeholders throughout the research process to ensure that the research is relevant to the needs and priorities in the country where the research is being undertaken”.

The pilot study and resulting practice that the programme wanted to promote involved the use of text messages to reinforce learning from training received by health workers on IPTp. Formative research on barriers to IPTp uptake had shown that many of the missed opportunities for the provision of IPTp are due to inadequate health worker knowledge of the IPTp provision guidelines and poor service delivery practices.

In order to increase the potential for change in policy and practice with regard to IPTp provision, this study adopted a strategic approach to research uptake, which involved engaging with relevant stakeholders throughout the duration of the study. This was informed by the principles of the ‘embedded approach’, which is based on the assumption that operational research is best prioritised, designed, conducted, and replicated when it is embedded within Ministry of Health structures.

The brief explains the two key activities that were undertaken to support research uptake.  The first was the development of a research uptake strategy. This involved identifying key stakeholders and then developing an uptake strategy which outlined how stakeholders would be informed and involved throughout the study. Key messages, budgeted activities, and measurable targets were set for each stakeholder.

Secondly, to support research uptake, the brief explains how stakeholders were consulted in study design, implementation and interpretation of results through meetings where progress and results were shared verbally and through briefing materials tailored to non-academic audiences such as project and research briefs.  

The brief outlines how the research uptake activities successfully influenced policy and decision makers to use the study results to increase IPTp coverage in Uganda. For example, findings that emerged during the formative research process, such as the existence of stock outs, were taken into consideration by the Ministry of Health. In addition, the Ministry of Health committed to adopting the text messaging approach pilot tested in this study in its national malaria in pregnancy training strategy.

The brief also describes some of the challenges relating to research uptake on this study.  For example, there were reservations among some stakeholders on the use of a qualitative design in the formative research and the pilot study design to evaluate the mHealth intervention. These concerns were addressed by explaining to stakeholders the suitability of these approaches and by modifying the research design - for example, by including additional interviews in the formative research and a control group in the pilot study.

In conclusion, the brief states that, “[K]ey to the research uptake successes of this study were its strategic approach to research uptake and the close engagement with relevant stakeholders, in particular those from the Ministry of Health during all stages of the research project. Setting aside a budget for research uptake activities and continuing engagement with stakeholders beyond completion of the research were important factors of research uptake success.”

Source

Malaria Consortium website on April 26 2017.