Media
Media development action with informed and engaged societies
Media
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Impact: Health Communication?

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The impact of Health Communication appears to remain a vexed issue. Those of us in the health comm field think we have loads of data - for example 1,333 impact data examples summarised here - filter to your interests. But it seems really hard for us to get "decision-makers", "policy-makers" and "funders" to agree that there is proven impact (check - is that correct?). We could all earn a pretty penny if we got paid for every time we are asked for "proof of impact". Would be great if you could share with others how you handle the "impact" question. What is the main argument you posit? What is the main data that you cite? What references do you quote? What seems to work for you? What challenges remain. Thanks for joining this conversation in support of everyone's work to advance the scale and impcat of health communication.