Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Immunization Questions & Answers (Q&A): A Locally-Prepared Job Aid

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Abstract:
"The Q&A was generated as part of "Community Problem Solving and Strategy Development (CPSSD)" approach developed by the Uganda National EPI (UNEPI) with technical assistance from BASICS II. The CPSSD approach improves the linkage between health staff and communities at the most peripheral levels with support from the district and sub-district teams. Using adult learning methods, the CPSSD is based on a series of consultations between facilitators and health workers, who then move out to work with their communities in a participatory fashion that leads to follow-up action at the community level.

The initial Q&A was developed as a local initiative by peripheral health workers in one consultation meeting. They had conducted brief interviews with parents in their communities to learn what they understood about immunization and what their experience had been. Later on, in a large group discussion with the district health team, the consultation participants analysed the information gathered and developed the Q&A document as a job aid to help them communicate accurately about immunization in their communities.

The process through which the document was developed was as important as the document itself. It was important that the entire learning process was followed to allow authentic learning and attitudinal change among health staff so as to identify and reflect concerns of the community."

The questions were asked by people in Moroto County Uganda during interviews in their homes. In the second consultation, participants and facilitators discussed and agreed upon answers that should be given to the questions.

Click here to download the document in PDF format in English.

Click here to download the document in PDF format in French.

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7