Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Hygiene and Recycling Communication Materials Development

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Hygiene and Recycling Communication Materials Development is a project directed at schools in the Umkhanyakude District in northern KwaZulu-Natal, South Africa that explores issues of sustainable health and environmental development by empowering youth through the process of action media. It is a collaboration between the African Medical Research Foundation (AMREF) and DramAidE.
Communication Strategies

This project uses a combination of collaboration, capacitation, and curriculum development to support environmental education in schools.

To begin, organisers carry out a process of research to identify organisations that are involved in environmental projects such as working with waste materials to make art works or saleable products and gardening using waste. They then meet with relevant local authorities and organisations to explain and discuss the project.

The project focuses on already-existing youth networks as a context to carry out its training and media creation activities. Organisers identify schools in the region where youth clubs have been formed, selecting youth from the clubs and setting up training workshops. Two sets of workshops are conducted per group in an effort to support the small and local media generation in the form of plays, posters, songs, and materials made from waste. Youth learn to create and disseminate appropriate messages that promote hygiene and waste disposal. For example, participants learn how to write short plays in English and Zulu. An environmental health day highlights these youth-generated media products.

Based on this experience, organisers are working to develop curricula for both training in environmental education and creating action media. They also hope to document the process, challenges, and impact of the project.

Development Issues

Youth, Environment, Health, Sustainable Development.

Partners

AMREF and DramAidE.

Sources

DramAidE 2004 annual report.