HIV/AIDS Behaviour Change Communication: A Toolkit for the Workplace

To address the objective of reducing HIV/AIDS risk behaviours among workers, the International Labour Organization (ILO) in collaboration with Family Health International (FHI) has developed this toolkit on behaviour change communication adapted to the dynamics of the workplace.

From the Preface: "Behaviour change communication (BCC) is an interactive process that helps to understand the [selected] population, develop a focused strategy, and produce tailored messages, which are delivered using a variety of communication channels to promote positive behaviour. The Toolkit provides a step-by-step approach, emphasizing prevention through education, gender awareness and practical support for behaviour change. Its intended users are government authorities, employers’ and workers’ and their organizations, businesses, ILO/AIDS National Project Coordinators, national BCC consultants and collaborating NGOs [non-governmental organisations]. It is designed for those with little or no experience in communications planning. As explained in the introduction, it is divided into several pull-out booklets that can be used either separately to learn more about different elements of BCC, or jointly to design and implement a comprehensive BCC programme at the workplace.”

The toolkit includes:

1. Overview of Behaviour Change Communication Programming for the Workplace - an overview of the contents of the toolkit, with an outline of the eight steps to follow in developing a BCC programme. This section includes a case study from Kenya that illustrates the steps involved in the BCC process and shows how the toolkit can be applied in a specific workplace/ sector.
   
2. Gathering Data for the Development of a Behaviour Change Communication Programme for the Workplace - a step-by-step guide to collecting the information needed to design BCC programmes (‘formative assessment’), tailored to the needs and interests of the [selected] group, including a generic protocol for data collection.
   
3. Designing a Behaviour Change Communication Strategy - a detailed facilitators’ guide to developing a strategy based on the formative assessment.
   
4. Developing Materials for a Behaviour Change Communication Programme for the Workplace - how to develop a range of materials to support the BCC programme.
   
5. Guide to Conducting Peer Education at the Workplace - a guide to training workers to carry out BCC and other prevention activities with co-workers. This section includes tips for peer educators and sample training exercises.
   
6. Tools for Monitoring and Evaluation of the Behaviour Change Communication Programme for the Workplace - includes tools to monitor progress and evaluate the impact of BCC objectives.
   
7. Training in the Use of the HIV/AIDS Behaviour Change Communication Toolkit for the Workplace - provides facilitators with a guide to training BCC implementers on the use of the toolkit.