Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Femsud Consult

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Femsud Consult is a private business organisation that works to provide rural women in Africa with effective strategies in an effort to help them to escape poverty and to improve their living conditions. The organisation aims to create equal communication and socio-economic opportunities via a decentralisation process. It aims to train women, girls, and men in agriculture, health care, Small Medium Enterprises (SME), and management skills so that they can participate in developing their society. It also aims to sensitise women and girls about environmental protection, production of crafts, and low-input agriculture for food security and poverty alleviation.
Communication Strategies

The organisation lobbies and networks to promote serious North-South dialogues, partnerships, and sharing of experiences. It believes that if Africa is to develop, this process must come from within Africa.

Specifically, Femsud Consult's activities include:

  • Organising forums to address regional and international issues in an effort to stimulate informed, constructive, and mutually respectful communication in the North-South dialogue.
  • Promoting forums in the South and in the North with the aim of increasing understanding of prevailing circumstances. Organisers say that this strategy helps participants develop reasonable expectations of each other and is essential for international development cooperation to succeed.
  • International networking to facilitate partnerships to fight poverty, ignorance, and diseases in the South. This mainly involves stimulating appropriate interest groups and facilitating necessary working relationships to develop programmes.
  • Fostering a sharing of experiences of ways to minimise reduplication when solving problems.
  • Facilitating capacity and institutional building.
  • Mobilising, empowering, and equipping local groups in Africa to help themselves.

"Because of the relative disadvantaged position of rural women in African societies, Femsud Consult focuses on women in particular but not exclusively. An increased co-operation in the society especially between men and women is one of the prerequisites for sustainable development. An integration of elements such as agriculture, health care, education, water and entrepreneurship can cost-effectively help to improve the living conditions of communities in Africa."

The organisation facilitates improvement in skills and expertise of local people to develop their own ideas in the framework of social, economic, and political renewal. These communities are equipped to run their own affairs, but are also empowered and enlightened about their political rights and responsibilities.

Development Issues

Economic Development, Agriculture, Technology, Gender, Women.

Key Points

The organisation believes that integration of commercial agriculture, health education, education, handicraft, commerce, and information and communication technology (ICT) is important for the sustainability of women's development in the context of globalisation. Its objectives are to:

  • increase the involvement of women in decision-making
  • increase participation in general education of girls and women especially
  • integrate gender into the availability of training opportunities in the fields of agriculture, health care, management, handicraft, marketing and water supplies
  • facilitate capacity and institutional building
  • decrease the rate of teenage pregnancies and child mortality
  • promote ICT management
  • improve awareness of girls, women and men in matters such as politics and food security.
Sources

Femsud website on August 18 2004.