Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Drum Beat 781 - Window on UNICEF's Immunisation Communication

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Issue #
781
The Drum BeatWindow on UNICEF's Immunisation Communication - The Drum Beat 781
November 20, 2019
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In this issue:
* PARTNERSHIP TO BUILD TRUST AND TO MOBILISE
* UNICEF'S FOCUS ON EQUITY
* GATHERING DATA, GENERATING EVIDENCE
* KEY RESOURCES
* PLEASE TAKE OUR SURVEY
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One of The Communication Initiative (The CI)'s collaborators, the United Nations Children's Fund (UNICEF) works with partners in government, non-governmental organisations (NGOs), other UN agencies, and the private sector to provide immunisation to the children around the world who need it the most. The strategic use of communication is a core part of this work, as the selections below highlight.

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From The Communication Initiative Network - where communication and media are central to social and economic development.
LIKE The CI on Facebook; FOLLOW The CI on Twitter; VIEW this issue online; READ PAST ISSUES of The Drum Beat; and ask your colleagues and networks to SUBSCRIBE to The Drum Beat.
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PARTNERSHIP TO BUILD TRUST AND TO MOBILISE
  • 1.Implementation Research for Immunization: Summary Report of Global Activities Supported by Gavi, the Vaccine Alliance
    This report provides overview of 3 key UNICEF initiatives to improve implementation of policies and programmes designed to increase immunisation coverage and equity as well as broader health programmes. "The emphasis on partnership between research teams and decision makers is broadly recognized as a positive approach." Moving forward, UNICEF stresses that it will be critical to develop a plan for supporting research teams beyond the research process itself. [Jul 2018]
     
  • 2.Responding to a cVDPV1 Outbreak in Ukraine: Implications, Challenges and Opportunities
    by Nino Khetsuriani, Ihor Perehinets, Dorit Nitzan, Dragoslav Popovic, Thomas Moran, Vusala Allahverdiyeva, Shahin Huseynov, Eugene Gavrilin, Liudmyla Slobodianyk, Olha Izhyk, Anna Sukhodolska, Sahar Hegazi, Katerina Bulavinova, Sergei Platov, and Patrick O'ConnorAfter 3-dose oral polio vaccine (OPV) coverage in Ukraine declined from 91% in 2008 to 15% by mid-2015, an outbreak of highly divergent circulating vaccine-derived poliovirus (cVDPV) type 1 was confirmed on August 28 2015. UNICEF, along with the World Health Organization (WHO), Rotary, and other partners, developed multi-channeled communication and social mobilisation interventions in an effort to increase public trust in vaccination and mitigate opposition to OPV use. [May 2017]
     
  • 3.Report: Stakeholder Meeting for Vaccine Safety Communication
    UNICEF and WHO have been working closely with Gavi, the Vaccine Alliance, the United States Centers for Disease Control and Prevention (CDC), and other partners on building and maintaining public trust in vaccine safety. As part of that work, UNICEF and WHO hosted a stakeholders' meeting on vaccine safety communication in September 2017 in New York, US. This report summarises the proceedings, culling out central themes. [2018]
     
  • See also:
    Social Mobilization for Cholera Prevention & Control in India: Building on the Existing Framework
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UNICEF'S FOCUS ON EQUITY
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GATHERING DATA, GENERATING EVIDENCE
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KEY RESOURCES
  • 13.Interpersonal Communication for Immunization (IPC/I)
    The website ipc.unicef.org is part of a global package of tools and resources designed to support frontline workers (FLWs) in their immunisation work, with a focus on improving their capacity to effectively use interpersonal communication (IPC) to address barriers to immunisation uptake and completion. Developed through a human-centred design approach, it presents a collection of IPC for immunisation (IPC/I) tools and materials, including the core package, adaptations, and case studies. [Jul 2019]
     
  • 14.Demand for Immunization: A Human-Centered Field Guide for Investigating and Responding to Challenges
    Developed by UNICEF, this platform draws on insights from human behaviour and employs human-centred methodologies to improve immunisation outcomes. It includes a field guide, process map, and workbook providing principles and a structured process to support more equitable immunisation outcomes.
     
  • 15.Communication for Immunization
    Offered on Agora, UNICEF's global hub for learning and development, this learning programme covers the effective use of communication in immunisation programmes.
     
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PLEASE TAKE OUR SURVEY

ENQUIRY: Your priorities, opportunities and challenges!

What kinds of challenges and opportunities infuse your communication and media development, social and behavioural change work? This survey is a chance for you to let us know! We will report back on results and trends so you can gain insights from your peers in the network.
Click here to lend your voice.

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This issue of The Drum Beat was written by Kier Olsen DeVries.
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The Drum Beat is the email and web network of The Communication Initiative Partnership.

Full list of the CI Partners:
ANDI, BBC Media Action, Bernard van Leer Foundation, Breakthrough, Citurna TV, Fundación Imaginario, Fundación Nuevo Periodismo Iberoamericano (FNPI),Heartlines, Johns Hopkins Center for Communication Programs, Maternal and Child Survival Program (MCSP), MISA, Open Society Foundations, Oxfam Novib, PAHO, The Panos Institute, Puntos de Encuentro, SAfAIDS, Sesame Workshop, Soul City, STEPS International, UNAIDS, UNICEF, Universidad de los Andes, World Health Organization (WHO), W.K. Kellogg Foundation

The Drum Beat seeks to cover the full range of communication for development activities. Inclusion of an item does not imply endorsement or support by The Partners.

Chair of the Partners Group: Garth Japhet, Founder, Soul City garth@heartlines.org.za

Executive Director: Warren Feek wfeek@comminit.com
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The Editor of The Drum Beat is Kier Olsen DeVries.
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Please send additional project, evaluation, strategic thinking, and materials information on communication for development at any time. Send to drumbeat@comminit.com

To reproduce any portion of The Drum Beat, click here for our policy.

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