Media
Media development action with informed and engaged societies
Media
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Print
a- a+
Published 13 years ago
Last updated 1 year ago
Read so far

Cross Border Malaria Initiative (CBMI)

0 comments

In July 2010, Christian Aid launched the Isdell: Flowers Cross Border Malaria Initiative (CBMI). The project works in four districts bordering on Namibia and Angola to prevent and treat malaria using a community-based network of 100 trained community volunteers known as Malaria Control Agents (MCAs). Co-funded by the JC Flowers Foundation, Coke Africa Foundation, and others, and implemented in partnership with the Zambia Anglican Council (ZAC), activities include distributing insecticide-treated nets and educating families on the signs and symptoms of malaria.

Communication Strategies

The CBMI was initiated to contribute to the wider coordinated national effort that seeks to end malaria-related deaths and to eliminate the impact of the disease altogether in Zambia. Malaria Control Agents (MCAs) are elected by, and work within, their own communities. According to the project, this ensures that their position is respected, their advice well received and that they are always on hand for help and assistance.

The scheme's initial goal was to reduce malaria prevalence by 40% in these areas by December 2011. Another objective of the CBMI is to stop the disease from spreading across porous national borders. Making use of the strength of church networks across the borders with neighbouring countries, such as Angola and Namibia, the project seeks to help to establish a coordinated effort to ensure that malaria is controlled on both sides of the border.

Development Issues

Malaria

Key Points

One in every five childhood deaths in Zambia is due to malaria, and one out of every four outpatient cases in Zambia is attributable to the disease, creating a burden on the government's health system.

Partners

Christian Aid, JC Flowers Foundation, Coke Africa Foundation, Zambia Anglican Council

Sources

Christian Aid website on June 8 2012.