Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Critical Analysis of Reproductive Health Information in South Africa

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From the Abstract

"The aim of this paper is to examine Reproductive Health Information ( RHI) designed forcommunities in South Africa. The Social Construction of Reality (SCR) theory (Berger and Luckmann, 1967) is employed as a tool of examination. This paper attempts to answer questions which emerged from the results of the study conducted by the author. The findings of this study revealed that RHI is not understood by the target community (Mbananga & Becker 2002). Also several studies conducted in the country have shown that despite high levels of knowledge (98%)about HIV/AIDS amongst community members, this knowledge does not translate to sexualbehavioural change. The increase in HIV/AIDS and STDs rates in the country have been used as a proxy measure for poor translation of RHI into sexual behavioural change. Consequently, questions were asked: Why RHI is not understood by the target community? and Why this information appears to be failing in transforming sexual behaviour! An analysis of RHI within SCR provides three answers to these questions. Firstly, RHI is voidof the everyday reality of reproductive activity, concepts and knowledge of target communities.Secondly, RHI construction focuses mainly on the nature of reproductive health problems ratherthan the presence of these problems. Thirdly, RHI development neglects typifications which are progressively anonymous in the "here and now" (moral values) daily discourse and yet acceptability and utilisation is defined and scrutinised within their parameters."