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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Community Interaction and Education Theory: Freire

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Theory Summary
"...He argued that development programs had failed to educate small farmers because they were interested in persuading them about the benefits of adopting certain innovations. Development programs tried to domesticate foreign concepts, to feed information, to force local populations to accept Western ideas and practices without asking how such practices fit existing cultures. The underlying premise of such programs was an authoritarian conception of communication that stood against the essence of communication understood as community interaction and education." [page 19]
Source

From 'Family Tree of Theories, Methodologies and Strategies in Development Communication: Convergences and Differences' by Silvio Waisbord, Ph.D. Prepared for The Rockefeller Foundation - May 2000. Click here for the full text.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

would have liked to download the full text as a .pdf for reading later