Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Community Dialogue Sessions Advance Bird Flu Education in Nigeria

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Summary

This brief article, from the United Nations Children's Fund (UNICEF), Nigeria, explores the strategy of using open community dialogue sessions to raise awareness about avian influenza. This strategy, which also draws on the use of printed posters and community mobilisation, is a response to a perceived lack of accurate information about how to prevent the infection, and what to do if there is an outbreak, in this country.

Working in partnership with Nigeria's Federal Ministry of Information and Communications (and with funding from the Japanese government), UNICEF consultants are visiting places like the slum of Mowe in Ogun, Nigeria. Armed with photographs and other informational posters on the prevention of the disease, Dr. Tajudeen Akerele encouraged the 30 community members in attendance at this particular session to share their questions, concerns, and experiences with avian flu. At the conclusion of the 2-hour dialogue, Dr. Akerele distributed printed materials and encouraged participants to share their newly acquired knowledge with others.

One reason this strategy may be so effective, according to one community member quoted in the article, is that the sessions afford the opportunity to ask and answer questions about the infection immediately - and also to return to another session in the event that a refresher on the information learned is necessary. The author of the article also implies that the support of prominent personnel, such as the Chief of Mowe (who presided over the particular session described above), is important in galvanising local engagement in these educational dialogues.