Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Community, Care, Change, and Hope

0 comments
Subtitle
Local Responses to HIV in Zambia
SummaryText
This case study documents a model for facilitating a strong community response to HIV/AIDS. The Salvation Army Change Program in the Ndola and Choma Districts in Zambia illustrates a facilitation process that stimulates an appropriate local response to HIV/AIDS as an essential component of human capacity development. According to the Synergy Project “Human capacity development means developing the will, skills, capacities and systems for an effective response to HIV.”

"The model builds on local strengths and resources, stimulating ordinary people to address the barriers that prevent them from using HIV/AIDS information and services to prevent new infections, compassionately care for those who are infected, and mitigate the effects of the epidemic on families and the community.

Only by addressing personal risk, stigma, and the potential for personal and societal change will the demand for and use of voluntary counseling and testing, prevention of mother-to-child transmission, and antiretroviral therapy services increase. Thus, building human capacity in the community to become “AIDS competent” and respond effectively to HIV/AIDS is an essential intervention alongside the strengthened and expanded health services that are being rolled out with the President’s Emergency Plan for AIDS relief, and the Global Fund to Fight AIDS, Tuberculosis and Malaria resources."

Topics include:
  • The Salvation Army approach to HIV
  • The Salvation Army facilitation teams
  • Lusaka Change Programme
  • Community actions
  • Ways of working
  • Key concepts in practice
  • Community Actions
  • Influencing others

Evidence for the success of the facilitation process in Zambia includes:
  • Establishment of community gardens to provide food and some income from the sale of surplus food to orphans in 17 communities in one area
  • Demand from community members for voluntary counseling and testing, resulting in testing of 85 people in one community and requests that testing be provided in several nearby communities
  • Increase in the numbers of people reached in home-care programmes and in the quality of support provided to them
  • Increase in the numbers of communities organising themselves to respond actively to HIV
  • Change in risky activities - the local cultural practice of sexual cleansing of widows replaced by alternative rites that do not increase transmission of HIV, and sharp personal implements such as razors no longer being shared
Publication Date
Number of Pages

60

Source

Message from Jill Leonard, The Synergy Project, to Soul Beat Africa, December 13 2004.