Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Community Based Monitoring to Increase Access of Adolescents to Primary Health Care Services: A Soul City Case Study

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Summary

This 4-page case study discusses the findings of a process evaluation of a community-based monitoring (CBM) of health services project conducted in twelve South African communities to assess and support quality health care and increase access to and participation in health care by adolescents. "CBM is a form of public oversight that uses local information to describe and track changes within the health care system. It is aimed at promoting accountability through increased involvement of users in the delivery of health care services" (see Related Summaries below for more information). The monitoring is being led by the Soul City Institute for Health and Development Communication (SCI) and funded by the Department of Health and the European Union, while the evaluation is a project sponsored by the Reducing Maternal and Child Mortality through Strengthening Primary Health Care (RMCH) Programme, which is implemented by GRM Futures Group in partnership with Health Systems Trust, Save the Children South Africa, and Social Development Direct, with funding from the United Kingdom Government.

According to the case study, "reducing child maternal mortality requires greater focus on the adolescent phase of life" as "lowering rates of adolescent pregnancy will decrease maternal mortality and increase child survival." The case study explains that despite the importance of adolescent health, this population is often the most poorly served by health services. The CBM was used to gather information that was then compiled into report cards and used to engage the community, health facility staff and management, and health officials to discuss the concerns raised and jointly seek solutions. The case study discusses a number of outcomes from the process, including increased public interest, participation and utilisation of health care services, improved efficiency and productivity, and improved staff attitudes and better patient-staff rapport, "an important factor for adolescents accessing health care services."

The case study also outlines lessons learned. These include the importance of consultation and planning. "Getting buy-in from the health care services is also an important milestone to ensure that they are not threatened by the process, but rather understand its value to improving maternal and child health outcomes amongst adolescents." Selecting good teams and early introduction to the community are cited as important, as well as ensuring visibility of both CBM teams (through a uniform of sorts) and score charts to increase wider community involvement.

The case study brief offers six recommendations resulting from the CBM process:

  • expand the CBM programme to more facilities;
  • develop linkages with community structures outside the clinic, such as youth organisations, citizen-based organisations (CBO)’s, and local councils;
  • partner with existing ward, municipal and district AIDS councils to increase technical support and sustainability;
  • research and develop evidence-based interventions to address why young people don’t access services;
  • ensure that existing teams support new teams through mentorship and skills sharing;
  • develop formal feedback mechanisms between the CBM teams and communities, both face-to-face and through local media, to report back on activities undertaken and what achievements or bottlenecks still exist.
Source

Email from Sue Goldstein from Soul City on November 13 2014.