Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Communications for Better Health (CBH) - Ghana

0 comments
Developed in 1990 by the Dreyfus Health Foundation (DHF) and conducted by the Health Foundation of Ghana (HFG), this programme creates interactive information centres that disseminate, collect, organise and exhange practical health information. The purpose of the project is to improve access to medical information for both urban and rural health professionals, as well as the general public, throughout Ghana.
Communication Strategies

CBH is initiated within a hospital setting, university, or medical library. The site is often determined through contacts with a country's Ministry of Health and/or local NGOs. An assessment of the site's computer technology usually leads to provision, by DHF, of some computer hardware and software, such as CD-ROM technology and databases such as MEDLINE, PASCAL, and LILACS. Local users are trained to search these databases.


Two types of printed materials are produced as a result. First, current health information is disseminated through a locally prepared 'Ghana Health Digest'. The selection of abstracts (from MEDLINE, for example) takes into consideration local health conditions, and is adapted accordingly. The digest also contains relevant articles written by local health specialists (such as "A Guide to Malaria Prevention and Control"), summaries of findings from community health projects, personal health experiences, interviews, "Frequently asked Questions," "Questionnaires and Answers," and quizzes. 2500 copies of the digest are distributed quarterly to health professionals across the country (doctors, nurses, pharmacists, and medical students) via hospitals, clinics, medical libraries, and the District Health Management Teams of the Ministry of Health. Through an order form in the digest, users may request full-text articles of abstracts or database searches on specific topics of health and medical interest.


Second, local databases are created by local health professionals and other interested parties, who, working together, select information from international resources and from in-country or regional colleagues. Solutions to common local health problems are also gleaned from local health professionals. The database of local health information is kept in each country's information centre (head office) in paper format (and often in electronic format, also). People call and visit the centres for local and international medical information.


A national version of this database, the African Index Medicus (AIM), is being developed. AIM provides an index of African health literature and information sources using CDS-ISIS software. AIM identifies bibliographic sources and includes databases on information experts and sources of research in health-related areas of African countries.


The public is reached through television and the newspaper. Highlights from the digest are read bi-weekly on the "National Morning Breakfast Show" on Ghana Television (GTV); the Daily Graphic Newspaper has featured several articles in its weekly health column. HFG is also negotiating with Ghana Broadcasting Corporation to broadcast information from the digest on the radio.


Basic health information on topics covered includes: typhoid fever, meningococcal disease, water borne diseases, diarrhoea, worm infestation, epilepsy, cardio-vascular diseases, HIV/AIDS, maternal health, infertility, teenage pregnancy, jaundice in infants, drugs, immunisations, CPR, and stress. All content is collected, organised, and adapted by HFG staff, and is then reviewed and edited by the local editorial board, which is composed of faculty from the University of Ghana Medical School and Ghanaian doctors.

Development Issues

Health.

Key Points

Programme organisers were motivated by the observation that health information in Ghana is limited. In urban areas, the high cost of books and journals is prohibitive; library collections are often outdated, irregular, and incomplete. In rural areas, poverty and lack of telecommunication services make access to this information difficult.


As of 2002, there are fifteen CBH sites.

Partners

DHF, HFG, Association for Health Information and Libraries in Africa (AHILA) and the World Health Organization (WHO).

Sources

DHF site.; and Chapter 2 ("Insights from Existing Initiatives") of "Unlocking economic opportunity in the south through local content: A proposal from the G8 Dotforce" by Peter Armstrong, OneWorld (Editor); Chris Addison, Consultant; Subbiah Arunachalam, MSSRF; Peter Ballantyne, IICD; Hugo Besemer, Consultant; Diane Cabell, Harvard Law School; Pete Cranston, OneWorld; James Jeynes, Accenture; Barbara Keating, OneWorld; Eric Saltzman, Berkman Center, Harvard Law School; John West, Consultant - March 2002. For a copy of the full report, please see Open Knowledge Workspace page on DGroups site, which can be accessed from DGroups site. Or contact Peter Armstrong, Director, One World peter.armstrong@oneworld.net