Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Changes in FGM/C in Somaliland: Medical Narrative Driving Shift in Types of Cutting

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Affiliation

Population Council

Date
Summary

"Social norms theory contends the perpetuation of harmful practices (such as FGM/C), and the creation of beneficial new ones, may be attributable to social motivations involving an entire community’s beliefs and actions rather than simply those of individuals and their families."

From the "Evidence to End FGM/C: Research to Help Women Thrive" research programme of the Population Council comes this qualitative study, conducted in two regions of Somaliland where prevalence of female genital mulitation/cutting (FGM/C) is high. The study sought to explore: 

  1. "Views and experiences of married and unmarried men and women on FGM/C and potential changes in its practice (in terms of age, cut severity , and medicalisation);
  2. Individual, family, and societal factors contributing to any changes, or continuation, of FGM/C;
  3. The knowledge, views, and experiences of health care workers who offer FGM/C services (including corrective services as well as potentially medicalised versions) and their role as change agents rather than providers, and;
  4. How health care systems’ capacities can be strengthened for management and prevention."

The methodology included key informant interviews, in-depth interviews, and focus group discussions with people of both genders, married and unmarried, between 20 and 49 years old. The study was carried out in both rural and urban areas and included healthcare workers with familiarity managing FGM/C procedures. Community focus group discussions were also conducted "among those who had been exposed to anti-FGM/C programmes in the preceding six months. Thematic data analysis used template analysis..." based upon social norms theory and drawn from study questions and data collection tools. In addition, two key Somalilander stakeholders "with extensive experience working in FGM/C" did data checking for veracity of researchers' interpretations.

Results from 280 participants showed:

  • A less extensive type of cutting was more frequently used on girls, especially in urban locations, because it was viewed as milder.
  • The milder form was thought to be supported by religious teachings, while the more extensive was viewed as culturally inherited.
  • "The change in the type of cut practiced was attributed primarily to awareness generation and issue sensitisation in the community by two groups: health care workers and religious leaders."
  • There appears to be a decrease in age when the cutting is preformed (down to 5-8 years old) because: 1) older girls may refuse the procedure; 2) parental authority is seen as being in the best interests of the child; and 3) it is justified as traditional.
  • There is evidence of "medicalisation" of the cutting - the procedure done by health professionals.
  • Respondents sometimes conflated abandoning the practice with using a modified practice.
  • "Positive attitudes towards abandoners arose mainly from health care workers who encouraged abandonment of FGM/C due to the health complications experienced by girls."
  • Providers, especially in rural areas, have no training for treatment of complications resulting from the procedure.

The study concludes that normative changes appear to be occurring in Somaliland, indicating a readiness for change, but the change is not the abandonment of the practice but, rather, a transition to a more socially acceptable version - one that does not break the continuity of the practice. "The fact that social norms are in a contested state of flux...suggests an opening for advocates to contribute to the ongoing dialogue. However, that contribution should also extend beyond the medical narrative emphasizing the negative health consequences of the practice and harm reduction as a driving consideration, and move the discussion to issues around bodily autonomy and individual informed consent...as part of a human rights-based approach that emphasises children's rights."

Source

Population Council website, December 19 2018. Image credit: Katy Newell-Jones from data collection in Somaliland