Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Capable Partners (CAP) Botswana Project

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In 2008, the Local Partners Capacity Building Programme (CAP), through FHI 360, began the project of enhancing the organisational development and sustainability of local non-governmental organisations (NGOs), faith-based organisations (FBOs), and community-based organisations (CBOs) implementing HIV prevention programmes in Botswana. Guided by the Botswana Partnership Framework for HIV and AIDS (2010–2014), a collaboration between the Government of Botswana (GoB) and the United States Government (USG) through the President’s Emergency Plan for AIDS Relief (PEPFAR), CAP Botswana awarded 12 grants to local CSOs in 13 districts to support HIV and AIDS prevention activities. The project also provided technical assistance (TA) to strengthen the organisational and professional capacities of these local NGOs, FBOs, and CBOs, and offered support to local civil society organisations (CSOs) through the Peace Corps Small Community Grants Programme to design projects for funding and prepare grant applications, which resulted in 19 small grants.

Communication Strategies

From the document "Towards Improved Management of HIV Prevention Activities: Practical Experiences from the Capable Partners (CAP) Botswana Project", available through the contact information below, the following strategy information has been collected:

 

An assessment of capacity was conducted to understand communities at risk and  identify NGOs that have adequate resources to conduct HIV prevention activities, and other key characteristics such as: credibility within their communities; experience providing community services (including health education); and an existing infrastructure. The task then was to build the actual capacity of the NGO.

 

Following the initial assessment, the CAP model for capacity building was instituted. It involves a cyclical process that includes assessment, prioritisation, planning, and provision of technical assistance (TA). This tailored assistance includes one-on-one mentoring and systems and tools development (a number of these tools are available online and from the CAP contact below; several are reviewed in related summaries), supported by periodic monitoring and evaluation (M&E). Regular communication and close liaison with partners is a key feature of this approach.

 

A particular feature of the ongoing assessment is the Organisational Capacity Assessment (OCA) tool: The OCA scoring and assessment process is participatory, and all individuals from the partner organisation play a part in administering the assessment, in reviewing it, and in finalising scores. The prioritisation exercise which follows the assessment allows partners to take the lead in determining their priority needs and planning the TA from the CAP team.

Development Issues

HIV.

Key Points

This initiative is based on the premise that: "To combat the HIV epidemic health service providers and public health professionals must use the best possible science and proven programme models to reach and influence HIV positive individuals and those at high risk of becoming infected. The large number and complexity of approaches that are necessary to institute and maintain HIV prevention programmes make capacity building for effective health outcomes essential. This capacity is needed among individuals, organisations, and communities affected by HIV and AIDS."

 

The project learned through its development of tools that capacity can be objectively assessed, and capacity building efforts are measureable, allowing the CAP team to identify common challenges and assist with system-wide improvements across multiple partners, as well as evaluate progress and meet individual partner-specific needs.

Partners

Government of Botswana (GoB), and the United States Government (USG) through the President’s Emergency Plan for AIDS Relief (PEPFAR). Funded by the United States Agency for International Development (USAID).

Sources

Email from Sarah Torrance to The Communication Initiative on November 9 2011.