Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Cameroon Peace Promotion Project (CP3)

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The Cameroon Peace Promotion Project (CP3) was an initiative designed to improve community resistance to violent extremist influence in the northern regions of Cameroon. Implemented between December 2015 and December 2017 by Equal Access, the project used radio programming and community engagement to improve access to factual information, reinforce community values of peace and tolerance, support moderate voices to mitigate extremist rhetoric, and promote dialogue in vulnerable communities on themes that can lead to conflict.

CP3 is based on the conviction that engaging media is one of the most powerful influences in today’s world, capable of transforming beliefs and empowering the collective will. Through building the capacity of local media outlets, producing quality radio programming coupled with community discussion groups, and training youth, women, and religious and community leaders, the project aimed to provide the tools through which communities in the North and Far North can sustain communication and support interactions that promote peace concepts.

Communication Strategies

The project started with Equal Access conducting an assessment of existing capacity and programmatic opportunities in the North and Far North regions, which served as the project baseline. In collaboration with the United Nations Educational, Scientific and Cultural Organization (UNESCO), which had previously supported community radio in Northern Cameroon through infrastructure improvement, twelve community radio stations were then identified as project partners.

Over the two years of the project, CP3 undertook the following:

  • Built the capacity of media outlets in the North and Far North Regions through radio programming production, management training and mentoring, on-site facility rehabilitation, staff capacity building, and equipment support.
  • Improved access to quality and credible information by teaching local producers how to create radio shows structured around community engagement and dialogue. These weekly shows focused on peacebuilding themes and were supported by community-based listening and discussion groups, community reporters, and a dedicated content advisory group.
  • Supported positive dialogue in communities through listening group sessions, interactive feedback platforms feeding into radio production, and community events. Audiences engaged in radio programming through SMS (text) messaging, an interactive voice response system (automated telephone menus), and social media outreach. Community events were organised by the youth groups, women leaders, and listening groups.
  • Expanded the peacebuilding capacity of youth, women, and community and religious leaders by training them in non-violent practices, conflict resolution, and decision-making skills.
  • Strengthened the ability of local leaders to conduct public fora and town-hall discussions in order to sustain and promote dialogue within communities and increase media engagement.

Following the closure of the project in December 2017, the radio programming and partnerships established under this project will be absorbed into Equal Access’ regional Voices for Peace project.

Development Issues

Conflict and Peacebuilding

Key Points

Located at a strategic crossroads within the Lake Chad basin, Northern Cameroon is marked by a diversity of ethnicities, languages, religions, and religious sects. Cameroon has historically been known as a country of inter-ethnic and religious tolerance and collaboration. Yet vast geographic inequalities in access to education, information, and livelihood opportunities have left the northern population, particularly women and youth, marginalised, under-served, and neglected. The result is a people in critical need of access to information and education.

The project is a new component of the US Agency for International Development (USAID)’s support to the Trans-Sahara Counterterrorism Partnership, which aims to reduce sympathy and support for violent extremist organisations and improve relationships between government entities and the communities they serve.

Partners

Equal Access and funded by USAID

Sources

Equal Access website and USAID website on January 17 2018.