Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Behaviour Change Spiral in the context of the Enabling Environment

3 comments
Theory Summary
6 Features of the Enabling Environment

SOCIAL FEATURES
- nature of personal relationships; expectations of class, position, age, gender; access to knowledge, information.

CULTURAL FEATURES
- the behaviours and attitudes considered acceptable in given contexts - eg. relating to sex, gender, drugs, leisure, participation

ETHICAL & SPIRITUAL FEATURES
- influence of personal and shared values and discussion about moral systems from which those are derived - can include rituals, religion and rights of passage
LEGAL FEATURES
- laws determining what people can do and activities to encourage observance of those laws

POLITICAL FEATURES
- systems of governance in which change will have to take place - can, for example, limit access to information and involvement in social action

RESOURCE FEATURES
- affect what is required to make things happen - covers human, financial and material resources; community knowledge and skills; and items for exchange


Source

The Behaviour Change spiral from "What do they want us to do now?" AFAO 1996

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Quite useful, but I think a separate Feature "Technical" can be introduced as it relates to acquired knowledge than indegenous.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Right to the point!

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Submitted by Anonymous (not verified) on Sun, 06/12/2005 - 07:17 Permalink

Very useful for my work in Community Empowerment Training for Non Governmental Organisations and Community based Organisations.