BBC Media Action Web and Blog Site

BBC Media Action (formerly BBC World Service Trust) has launched a blog and website under its new name. It is designed to share conversations, personal observations, and insights of BBC colleagues, partners, and audiences around the world.

Three BBC Media Action colleagues made short films from Somalia, Tanzania, and Nepal that are launched on the website to demonstrate the role that media and communication play in development. According to Caroline Nursey, Executive Director, "We use media and communication to enable people to take action to improve their lives: through adopting a new practice like using bed nets to prevent malaria, or knowing where to get help in the aftermath of disaster, or to be aware of and then claim rights, for example for those who have been trapped in bonded labour. We have asked colleagues from around the world to tell a short story about their work - to describe an ‘action’ that they have seen or undertaken. Our work is all about sharing voices, ideas and opinions and this new website is designed to do just that. "