Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Attendre Demain (Awaiting Tomorrow: HIV/AIDS in the Democratic Republic of the Congo) Video Advocacy Project

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Attendre Demain (Awaiting Tomorrow: HIV/AIDS in the Democratic Republic of the Congo) is an advocacy project that aims to use video to call to the Congolese government and other decision-makers to address the emerging HIV/AIDS crisis in the war-torn Democratic Republic of the Congo (DRC). The video was produced by WITNESS, a non-profit organisation that trains human rights defenders to use video as an advocacy tool, in partnership with the Association des Jeunes pour le Developpement Integre-Kalundu (AJEDI-Ka/PES), a non-governmental organisation (NGO) that works with child soldiers and children affected by armed conflict.
Communication Strategies

"Awaiting Tomorrow" aims to highlight the issues of persons living with HIV/AIDS in the war-torn Eastern region of the DRC. Through the personal stories of two women and one young man, the film explores the human effects of HIV/AIDS when conflict and insecurity are added into the equation. The video calls for critical assistance to those already living with HIV/AIDS, while documenting the need to stem the spread of the pandemic by strengthening outreach, testing, and prevention.

The video advocates for the provision of free HIV/AIDS testing, medical care, and medication, including home-based care and nutritional and psychological support. It also advocates for: outreach on testing and prevention, particularly for youth; awareness-raising and legislation to end discrimination against all affected people; and the building of infrastructure to make critical medical assistance accessible.

The video makes a specific demand on the Congolese government, with support from the international community, to comply with their international obligations to take all necessary measures to guarantee the rights of persons living with HIV/AIDS, including the right to health and the right to information on prevention, testing, and treatment, as well as the promises made through the Millennium Development Goals (MDGs). Specifically, people and organisations interested in supporting the campaign can use the video in public screenings to raise awareness and support for people infected and affected by HIV/AIDS in the DRC. In addition, a dedicated form on the WITNESS website enables people to send an email, thereby "Act[ing] Now to call on President Joseph Kabila and the Congolese government to immediately address this emerging crisis and guarantee the rights of persons living with HIV/AIDS in the DRC."

Development Issues

HIV/AIDS.

Key Points

WITNESS explains that, although the DRC is currently in a post-conflict period, the past 5 years of war have been devastating. As the country is attempting to reunify and hold democratic elections, insecurity still exists. One of the biggest challenges facing the new government, according to WITNESS, is the AIDS epidemic. The conflict has hampered access to health care and humanitarian interventions. The prevalence of sexual violence during the war may have contributed to the spread of HIV. Now, approximately 1.3 million of the 60 million people in the DRC are living with HIV/AIDS. Reportedly, only 5% of those in need of antiretroviral treatment are receiving it. As of 2008, an estimated 250,000 people had died of AIDS and more than 900,000 children are HIV/AIDS orphans, according to The Program National Multisectoriel de Lutte Contre le Sida (PNMLS), a national programme dealing with the disease.

Organisers explain that people living with HIV/AIDS are subject to stigmatisation and discrimination in society, including in the workplace and in access to government services. Women whose husbands have died of AIDS may be rejected by their families and communities, and their property taken from them. Children who have lost parents to AIDS or whose parents are living with the disease lose their inheritance rights and have in some cases become more vulnerable to sexual abuse and police violence as a result of being forced to live in the streets.

Partners

WITNESS, Association des Jeunes pour le Developpement Integre-Kalundu (AJEDI-Ka).

Sources

Soros website and WITNESS website on September 7 2006 and October 28 2008; and email from Matisse Bustos to The Communication Initiative on November 14 2008.

Teaser Image
http://www.witness.org/images/stories/VideoStills/Awating_Tomorrow/B02817-Riziki-Intview-Part2.jpg