Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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An Assessment of the Effectiveness of Radio Theatre in Promoting Good Healthy Living among Rural Communities in Osun State

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Affiliation

Obafemi Awolowo Univerity

Date
Summary

This six-page report, published in the Research Journal of Social Sciences, looks at the results of a study to assess the effectiveness of the "Abule Oloke Meje" radio theatre programme in promoting healthy living among rural communities in Osun State, Nigeria. The study adopted the pre-test, post-test control group research design. The objectives of the study were to: find out the perception of rural communities about the radio theatre programme; investigate the extent to which the programme achieved its objectives; and examine whether or not radio drama is an effective method of promoting healthy living among rural communities. According to the study, 76% of respondents rated the programme as an effective method for promoting healthy living. 78% felt that the series changed their disposition toward healthy living, and 89% said the drama increased their knowledge about sexually transmitted infections (STIs) and HIV/AIDS.

The 30-minute drama "Abule Oloke Meje" is broadcast in Yoruba and Pidgin English and is designed to educate the public about the need to live a healthy life and curb the spread of STIs and HIV/AIDS. According to the report, 75% of respondents said they learned a lot more from this series than from any other programme. Respondents felt the programme was motivating, encouraged active participation, and was highly interactive. Many also stated that the coverage, language, and vocabulary used were adequate and easy to understand. The author posits that these responses were due to the perception that the drama is motivating, easy to comprehend, and highly interactive. Also, it uses local examples within local environments.

The author concludes that radio drama is an effective instrument for promoting healthy living, as the "Abule Oloke Meje" drama produced a significant improvement in the disposition and behaviour of the people. Furthermore, the use of drama combined with instruction in the local language improved participation and interest from listeners.

The document includes a number of recommendations based on the major findings:

  • The use of radio drama for teaching and promoting health in schools and communities should be encouraged.
  • In designing and producing the package, local examples, local language, and simple English should be used.
  • The package should be motivating, user friendly, and highly interactive.
  • Specialists in the area of drama for development should be employed or called upon to design these types of programmes.