Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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 https://redcap.link/CommunicationInitiative2026

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Agit-Prop Theatre in Sierra Leone: The Work of Pampana Communications

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This 14-page paper, presented at the 2008 International Peace Research Association (IPRA) Conference, examines the potential of the arts to promote development in Sierra Leone with specific focus on theatre for development (TfD). It argues that, if used in an effective and holistic manner, theatre can be an effective strategy for promoting development among a largely illiterate population. The author states that funding requirements have confined the practice almost entirely to only one of the three broad methodologies of TfD - the agit-prop methodology, a term defining politicised theatre - rather than more participatory methodologies. He suggests that the predominant use of agit-prop methodology, as dictated by donors, limits the potential of TfD and that a more effective TfD programme would require the use of any of the three methodologies as determined by the nature and purpose of a particular TfD project. The paper presents a case study of Pampana Communication's TfD projects as they, according to the author, epitomise the TfD methodology practiced in Sierra Leone.

Pampana Communications started as a company producing theatre for entertainment with the objective of expanding into drama production for other media such as radio and television. The paper looks at several TfD projects that Pampana has undertaken. One was a resettlement awareness campaign designed to help facilitate the resettlement of refugees and internally displaced people (IDPs). The campaign involved a community theatre tour of camps throughout the country in order to inform or explain the resettlement strategy and persuade the displaced people that they should go back to their towns and villages. Another was a theatre production designed to address human and children's rights issues in rural communities. For this project, the author says that a more participatory approach would have been very effective; however, due to the nature of the grant, agit-prop theatre was used instead in order to reach a wider audience more quickly.

The paper states that the examples of the Pampana theatre projects, which generally typify the practice in Sierra Leone, belong to the top-down, externally generated agit-prop model of TfD, which requires little involvement from the groups intended to be reached. According to the author, this becomes a one-way traffic situation in which the funding agencies provide funds to theatre workers with specific instructions as to the structure, content, and process, and these workers then develop their plays based on these instructions and pass them on to beneficiary communities without any contribution from them. The projects often lack follow-up plans and are rarely sustainable or bring any lasting benefit to the intended beneficiaries.

According to the paper, the better practice is one in which the beneficiary communities are involved in and in control of the whole process - from conception to delivery and consumption, taking into account Augusto Boal's notion of theatre as a new language of discourse and expression. However, this does not mean that agit-prop does not have a place within TfD discourse. As the author states, Pampana, using this method, has succeeded in raising awareness and initiating dialogue on socio-economic and political issues in an effort to bring about change.

The paper concludes that the optimal situation is one in which there is an understanding between communities, theatre workers, and funding agencies that there are broader options available and many possible variations where the beneficiaries have a say in which method is best in a given situation. Ideally, funding agencies would provide funds to use theatre to promote development without any pre-conditions or agenda. Better still would be a situation in which the TfD workers and beneficiary communities are financially independent and can do what they believe is in their best interests.

Editor's Note, December 8 2011: This document is no longer available online. Please contact Katholieke Universiteit Leuven to inquire about requesting a full copy of it.