Africa Learning Channel (ALC) – Africa
Africa Learning Channel (ALC) is a collective information service that was launched in December 1999. ALC is dedicated to non-commercial, open access, educational and social development programming.
It broadcasts "first voice" programmes developed from content produced locally by African community broadcasters, non-governmental organisations, media agencies, and other community-based organisations.
It broadcasts "first voice" programmes developed from content produced locally by African community broadcasters, non-governmental organisations, media agencies, and other community-based organisations.
Communication Strategies
The project organiser, First Voice, works with over 300 partners including 184 community broadcasters in Africa to ensure that the ALC programmes reach the widest possible audience, paying particular attention to rural and geographically isolated communities.
Digital satellite receivers that are required to hear ALC programmes are strategically placed in central community locations where the majority of community members can access them. "We promote a policy of 'one receiver reaching many ears,' which encourages our community-based partners to organise listening clubs around broadcasts of the ALC."
The channel broadcasts its programmes to approximately 55.5 million people in 51 African countries. The broadcasts are on different topics such as:
Digital satellite receivers that are required to hear ALC programmes are strategically placed in central community locations where the majority of community members can access them. "We promote a policy of 'one receiver reaching many ears,' which encourages our community-based partners to organise listening clubs around broadcasts of the ALC."
The channel broadcasts its programmes to approximately 55.5 million people in 51 African countries. The broadcasts are on different topics such as:
- HIV/AIDS
- Good governance
- Youth development
- Gender
- Microenterprise
- Food security
- Environment
- Agriculture
- English as a 2nd Language
Development Issues
Technology, education.
Key Points
"ALC gives voice to populations that have not been heard, and empowers them with the knowledge they need to participate in the new global village."
The ALC aims to effect change and promote peace and prosperity in Africa. The organisers say it is also forum for Africans to talk to each other continent-wide, from village to village and compound to compound, sharing ideas, best practices and solutions to common problems.
The ALC aims to effect change and promote peace and prosperity in Africa. The organisers say it is also forum for Africans to talk to each other continent-wide, from village to village and compound to compound, sharing ideas, best practices and solutions to common problems.
Partners
First Voice International has close to 300 partners in Africa, Asia and the Pacific, Europe and the United States who provide content for the ALC and multimedia service, assist in receiver placement, and implement special projects.
Sources
First Voice website on January 14, 2004
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