Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Factors associated with the intention to adopt postpartum family planning among pregnant women in Lagos State, Nigeria

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Background/Objectives:

Postpartum women are often among those with the highest unmet need for family planning even though the period of pregnancy up till about 12 months after delivery is one of the times in a woman's life where she is in constant contact with health providers. Understanding the elements that encourage early postpartum family planning (PPFP) adoption is critical to making these opportunities with women worthwhile. To support the design of high-quality interventions that promote PPFP, this study identifies factors associated with the future intention of pregnant women in Lagos State to use modern contraception within three months after delivery.

Description Of Intervention And/or Methods/Design:

Data from the 2018 baseline survey of the Nigerian Urban Reproductive Health longitudinal study of 714 pregnant women in Lagos was used for this analysis. Multivariable logistic regression was used to predict variables associated with the intention to use a modern family planning (FP) method within three months after delivery. The framework for this analysis is the ideation model (Kincaid 2000:216). The following variables were included in the model: Socio-demographic characteristics: Age, educational level, religion, and parity; Ideational variables: Awareness of modern contraceptive methods, self-efficacy related to FP, rejection of misconceptions about FP, perceptions about FP providers and of contraceptive use, beliefs and attitudes related to FP, spousal discussions about and approval of FP, perceived norms related to PPFP, future fertility preferences, and perceived social support; Prior use of, and need for permission to use contraception; and exposure to FP information in the media and through health workers

Results/Lessons Learned:

Overall, about 78.3% of the 714 pregnant women interviewed cited the intention to use a method of contraception after delivery. However, only about a third (27.2%) of these women intended to start a modern form of contraception within three months after delivery. The other two-thirds either intended to adopt a modern method more than three months after delivery (32.4%) or intended to use non-modern methods of contraception (32.9%). High self-efficacy for contraceptive use (OR 2.04; p=0.001), belief in the safety of long-acting reversible contraceptives (LARC) in the immediate postpartum period (OR 2.03; p=0.001), rejection of misconceptions about contraceptive use (OR 1.74; p=0.008), prior use of a modern FP method (OR 1.75; p=0.014), and talking with health worker about modern contraceptive use within six weeks of delivery (OR 1.52; p=0.045) were the strongest predictors of the intention to adopt modern PPFP within three months after delivery

Discussion/Implications For The Field:

Early adoption of PPFP is a proven high impact practice that should be encouraged among pregnant women. This study, guided by the ideation model, expands the body of knowledge about factors that drive early adoption of PPFP. Results suggest that effective PPFP programming should prioritize social behavior change communication activities that promote women's contraceptive self-efficacy, knowledge about the safety LARCs in the immediate postpartum period, and dispel myths about family planning. Findings from this study also underscore the role of antenatal and postnatal care providers in demand generation for the early adoption of modern methods of PPFP

Abstract submitted by: 

Olamide Oyenubi - JHU

Stella Babalola - JHU

 

Source

Approved abstract for the postponed 2020 SBCC Summit in Marrakech, Morocco. Provided by the International Steering Committee for the Summit. Image credit: Johns Hopkins Bloomberg School of Public Health